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“LAMBORGHINI: THE MAN BEHIND THE LEGEND” WON OVER AMERICAN AUDIENCES SHORTLY AFTER ITS PREMIERE

November 28, 2022 / By / NEWS

The movie “Lamborghini: The Man Behind the Legend”, from the executive producers Iervolino & Lady Bacardi Entertainment (ILBE), the parent company of Iervolino Studios (IES), won over American audiences just four days after its premiere – as the second most watched movie on Apple TV in the drama genre and the fourth most watched movie across the entire platform.  

 

Part of the movie‘s visual effects (VFX) was done at Iervolino Studios, under the supervision of Peter Nalli, Head of animation and visual effects at ILBE. 

 

This biographical drama by the director and screenwriter Bobby Moresco is based on the life of the famous entrepreneur, Ferruccio Lamborghini, from the founding of his tractor factory to the design and production of the legendary Lamborghini luxury sports cars. 

 

“The excellent results this film has achieved right after the premiere, confirm that the international audience appreciates and wants to know more about successful and unusual Made in Italy stories, which will show and prove to today’s young people that passion and persistence can turn any dream into reality”, said Andrea Iervolino, CEO and co-founder of ILBE and IES, and added that this movie is also an ideal example of successful cooperation between Italy and Serbia, for which he especially thanks the Government and the Ministry of Culture of the Republic of Serbia, which have been supporting this project from the beginning. 

 

 

 

Just two days after the world premiere in Rome, the movie “Lamborghini: The Man Behind the Legend” was exclusively presented to the Belgrade audience, at the official opening of the Italian-Serbian Film Festival at the Yugoslav Cinematheque, and it has been distributed in the USA since November 18. The local audience will have the opportunity to enjoy this achievement and see for themselves the work of local artists from December 8, when the film will be screened in cinemas throughout Serbia, distributed by Blitz Film. 

 

Frank Grillo, Mira Sorvino, Gabriel Byrne, Hanna van der Westhuizen, as well as the young actor Romano Reggiani, play the main roles in this biographical movie about the legendary entrepreneur and visionary Ferruccio Lamborghini. The production was done by Lambo Film LLC and Notorious Pictures in cooperation with Prime Video, while the executive production is done by Andrea Iervolino and Lady Monica Bacardi, founders of ILBE and IES. 

 

 

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IERVOLINO STUDIOS PARTNERS WITH THE WEEK OF ITALIAN CUISINE IN THE WORLD

November 15, 2022 / By / NEWS

Iervolino Studios is the official partner of the seventh edition of the Week of Italian Cuisine in the World, which was presented last Thursday, 10 November, during a press conference at the Italian Embassy in Belgrade. As partners of the Embassy, Iervolino Studios supports this important initiative. On that occasion, artists from our studio have created a video for the Italian Embassy in Belgrade to promote the event. 


H.E. Ambassador Luca Gori, greeted the audience, joined by Fabiana Urbani, First Secretary and Head of the Commercial Office of the Italian Embassy, who opened the press conference. Anđelka Janković, Head of Marketing & Communication at IES, presented our studio and emphasized the growing bond between Italy and Serbia, as well as future plans and collaboration opportunities between our two countries. Other speakers at the press conference included Antonio Ventresca, Director of Italian Trade Agency, Roberto Cincotta, Director of the Italian Cultural Institute, Mirjana Kojić, Secretary General of the Italian-Serbian Chamber of Commerce (CCIS), Irena Brajović, Director of Confindustria Serbia, Ljiljana Ahmetović, CEO of Shoppster, Stefanie Krause, UNHCR Deputy Representative in Serbia. 


The initiative is organized by the Embassy of Italy, in cooperation with the actors of the System of Italy in Serbia (Italian Trade Agency (ICE), Italian Cultural Institute, Italian-Serbian Chamber of Commerce (CCIS) and Confindustria Serbia). The calendar is rich with initiatives ranging from distribution in large retail chains to e-commerce, meetings between producers and importers of Italian products, to scientific seminars.  


Week of Italian Cuisine in the World:  

Conviviality – Sustainability – Innovation 


The Ambassador of Italy to Serbia, Luca Gori, pointed out that “Italian cuisine is a symbol of quality on a global level. Our goal is to raise awareness of an innovative and sustainable Italy in the agri-food sector as well.”  


“Spreading knowledge about original ‘Made in Italy’ products – Ambassador Gori concluded – also means fighting against the phenomenon of ‘Italian sounding’ and providing accurate information to consumers about the nutritional values of our craft.” 


The event kicks off today (14 November) and runs through Sunday, 20 November. The program includes professional wine, cheese and oil tastings, organized in cooperation with Italian consortia, as well as tasting menus in certain Italian restaurants and pizzerias that have joined the initiative. Also, part of the event is dedicated to young people, with “It’s time for pizza“, masterclass courses held by well-known Italian chefs in Hotel Management Colleges in Serbia, and socializing, thanks to a charity dinner based on Italian dishes in cooperation with UNHCR, intended for refugees in Serbia. 


For more info, visit the official website of the Italian Embassy in Belgrade. 

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DRAWING THE LINES – ONLINE CONFERENCE

November 10, 2022 / By / NEWS

  Conference on the State of the Art in the Artistic Fields of Animation, Comics and Game Art in Francophone Countries and Serbia


Yesterday, on November 9, the Academy of Arts in Novi Sad hosted an online conference called “Drawing the Lines” with the support of the Ministry of Culture of the Republic of Serbia and the French Institute in Serbia, for artists and enthusiasts in the field of comics, animation, and game art in Francophone Countries and Serbia. The conference saw several Iervolino Studios representatives in the role of moderators and panelists.   

 

The first panel and most important one to us as a studio was, of course, the panel on ANIMATION. It was moderated by Mileta Poštić, Storyboard Director and ITC Manager at Iervolino Studios, and professor at the Academy of Arts in Novi Sad.  

 

The panel participants were Peter Nalli, Head of Animation & VFX (ILBE and IES) and Mauriziana Gualdrini (Normaal). They talked about animation and digital communication strategies and techniques in their respective countries, successful examples and companies in other markets, and about potential joint projects and collaboration opportunities in the field of animation.

  

Another panel which focused on Game Art was also moderated by an IES representative – Vukašin Šoć, Assistant Professor at the Academy of Arts, University of Novi Sad, and scriptwriter at Iervolino Studios.   

 

Our IES people and all other parties involved did an amazing job of educating and entertaining the audience. Simultaneous translations were provided, so that people could tune in to the Serbian, English and French streams of the conference.  

 

One of the objectives of this online conference was to contribute to the strengthening of the cooperation among professionals in the fields of Comic Art, Animation, and Game Art, with each of these fields presented and discussed via three panel discussions.  

 

Thank you to everyone who organized and participated in this unique and in-depth conference which guarantees to strengthen the relationship between artists and professionals in the fields of comic art, animation, and game art, and provide a platform where we can all create together!   

 

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“ILLUSTRATION IN FILM” EXHIBITION AT SKC, BELGRADE

November 7, 2022 / By / NEWS

 In the Great Hall of the Student’s Cultural Center (SKC) in Belgrade last Thursday, a panel discussion on “Illustration in Film” was held, as part of a wider project and exhibition of the same name by art historian Marija Ristić

.  

For the third year in a row, Iervolino Studios supports another tremendous exhibition by Marija Ristić and participates in it with the works of #IES artists from the series “Puffins Impossible” – illustrations, storyboards, 2D animatics, character and object designs. The goal of this instructive and educational project is to show the diverse representation of illustration in the fields of fiction, animation and advertising film, and to encourage a theoretical understanding of illustration within contemporary art.

 

“Illustration as a profession arose in the 19th and 20th centuries, in the form of drawings, corresponding to the printed text it would stand next to. At the end of the last century, it significantly expanded its field of activity. With the rapid development of digital technology, illustration has taken a prominent place as a visual transmitter of narrative, which no longer takes the form of a printed text, but of a film or digital “canvas”. Today, an illustrator is an artist who creates two-dimensional images for various companies and industries – film, television, commercials, pre-production, various types of advertising…” explained the author of the project, Marija Ristić. 

 

Besides Marija Ristić, artists Biljana Sovilj, Borivoje Grbić, Branislav Cimeša, talked about various projects in the field of audio-visual arts, while representatives of Iervolino Studios – Peter Nalli, Head of Animation and VFX at ILBE Group, and Dragutin Vukelić, 2D Lead Storyboard Artist at Iervolino Studios, focused more on illustration in animated form. “Former Yugoslavia is characterized by an exceptional artistic heritage and narrative culture, which are of great importance for the development of animation and local artists, among whom illustrators definitely stand out. At Iervolino Studios, we truly value artists based on their ability to tell exceptional stories for audiences around the world,” said Peter Nalli. 

 

Dragutin Vukelić spoke about the role of a storyboard artist and the importance of the storyboard as the basis which carries the episode of an animated series, stressing the importance of constant learning, in step with the development of methodology and work technology in this industry. 

  

 

The “Illustration in Film” exhibition is a continuation of the “Theory of Illustration” project, which aims to establish research methods in the field of illustration. In 2020, we participated in a panel discussion organized at SKC within the exhibition “Art of Storyboard – the place where film and comics meet” and the panel “From Illustration to Storyboard”, as part of the “GETO: Handicraft above Everything” exhibition, at the Museum of Applied Arts in 2021. By participating in these programs, creative experts from IES provide a more detailed insight into contemporary work practices in the creation of animated content. 


The exhibition will be open to the public until November 14 in the Happy Gallery of SKC. It features representative works by artists of different artistic styles – Biljana Sovilj, Stevan Aleksić, Siniša Banović, Aleksa Gajić, Borivoje Grbić, Dragomir Nikolić, Branislav Cimeša, Ivan Šainović, Zoran L. Pantelić and the incredibly talented artists from our studio – Siniša Lazić, Dragutin Vukelić, Ilija Ivković, Nevena Silaška, Anđela Živković, Uglješa Radišić, Teodor Ajduk and Miloš Živkov. 

 

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GREAT STORIES & NETWORKING AT DIGITALK 2022 – THE AMAZING THREE-DAY CONFERENCE

November 4, 2022 / By / NEWS

 

This year’s edition of the DigiTalk three-day conference in Niš, Serbia, organized by Ivan Minić, Vitomir Ognjanović and Vladimir Kovač, from 28 to 30 October, was a great success from start to finish, exceeding all expectations.  

 

Numerous tech giants and pioneers, business experts and innovators were among the conference speakers, sharing unforgettable stories, with our very own Peter Nalli, Head of Animation and VFX at ILBE & IES, among the opening speakers at the conference. 

 

“Far From Home: Connecting People and Places to Produce Animation”  

  

His presentation, called “Far from home: connecting people and places to produce animation”, took place on October 28th, on the occasion of the International Day of Animation. Peter used this opportunity to introduce himself, his work, and our studio to the incredible and enthusiastic audience in Niš.  

He talked about his experience in the field of animation and the role and evolution of visual effects in culture, technology, and innovation, as well as the connection between these fields, which is what Iervolino Studios strives to contribute to in Serbia.  

 

 “MAKING MOVIES IS HARD. MAKING ANIMATED MOVIES IS EVEN HARDER!”  

 

He introduced the audience to the “Puffins Impossible“ animated series which was created at IES, the idea behind it, and the movement that our studio is bringing about in the animation landscape in Serbia, as the largest creative animation studio in the region.  

 

“CULTURALLY SPECIFIC, UNIVERSALLY HUMAN.“  

 

Peter’s presentation illustrated the avant-garde, future-focused vision of our studio in the field of animation and film industry, and through a lively and fun Q&A he engaged and shared useful ideas and thoughts with the audience.   

 

Thank you to Ivan Minić, Vitomir Ognjanović, and Vladimir Kovač for organizing this fantastic event, which gathered more than 700 participants, and provided unlimited collaboration, networking and learning opportunities with other tech giants and pioneers – thanks to digital, as well as first-hand experiences of people who shape the global market.  

 

We can’t wait for the next one! 

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HAPPY WORLD ANIMATION DAY! 

November 15, 2022 / By / NEWS

 Animation as the fulfillment of primordial desires for other worlds 

 

When in 1832 the Belgian physicist Joseph Plateau invented the phenakistoscope to prove his thesis about the persistence of vision, i.e. the illusion of movement created by rapidly changing static scenes, few could have guessed how much he had changed our world forever. It was an early device for animating images, which was a popular toy in the 19th century, and later served as an inspiration to the pioneers of film technology. Animation, that is, the “revival” of images, has come a long way since then – from comic drawings that move, through beloved classic cartoons to animated characters that are hard to distinguish from real actors. 


It would be interesting to make a comparison between painting and photography, or theater and film, and the initial favoring of the more modern and “real”, while in fact both would slowly equalize, with all their advantages and disadvantages. Although originally perceived as content for children and young adults, animation has recently won a well-deserved place in the visual and dramatic arts and has shown that it can deal with serious topics, providing previously unimaginable possibilities of the form. 


The global animation market is expected to reach a value of as much as 640 billion US dollars by 2030. We at Iervolino Studios and our parent ILBE Group firmly believe that short content will become the number one product in the entertainment industry, because user behavior, especially on social networks, confirms that people today are most easily committed to the five-minute format, and there is every likelihood that that time will gradually be reduced to 60 seconds. It is particularly interesting that numerous studies and market analyzes show that, if they like the content, users continue to watch and remain engaged on a certain platform for up to three hours. Here we can draw a parallel with literature, that is, poems or short stories. Like the renaissance that poetry is currently undergoing after it has proven ideal for networks, the distribution and access to entertainment content has also transformed the way we progressively move to short digital content. We want to consume them when it suits us, in whatever circumstances, and short forms allow us to do that. 


A separate revolution was made by video games, creating a new universe of entertainment. One of the things that always amazes me is the fact that all types of animation still have their audience – from the oldest 2D variants to the latest fully immersive experiences made possible by VR and AI technology. This only proves the truly artistic and timeless nature of “moving drawings”, which can, at least for a short time, fulfill that primordial human need – to exist in another world. Metaverses are a natural continuation of decision-making games in which we create our own destinies (to the extent that the creators allow us to do so). For a privilege once enjoyed only by the sons of the gods, now it is enough to turn on the computer or phone and start the game. We determine everything from the way we look to the personal traits of our characters. And everything is possible, above all being connected. That closeness that we may seem to have lost due to the progress of science and technology, returns big time with the almost limitless possibilities of the metaverse. And it will not stop at video games but will also find its place in animated content for audiences of all ages. To paraphrase a famous song – It’s an awfully big universe and there’s no reason to be alone in it.  


And that’s why today, almost two centuries after the phenakistoscope, we celebrate the magic that still turns our dreams into reality and gives us inspiration for new imaginations. Happy World Animation Day from Iervolino Studios, which has been creating outstanding stories for the young and young at heart together with talented artists and creative professionals for two years already! 

 

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DIGITALK 2022 CONFERENCE IN NIŠ, SERBIA – FEATURING PETER NALLI

October 27, 2022 / By / NEWS

 

Peter Nalli, Head of Animation and VFX at ILBE & IES, will participate in this year’s DigiTalk conference in Niš, Serbia and present Iervolino Studios to the conference attendees and visitors. Peter’s presentation will take place on October 28th, which also happens to be the International Day of Animation, during which he will talk the audience through our work, technology, innovation and vision.  

 

DigiTalk is an event which gathers numerous tech innovation and digital business leaders in Serbia. Many experts will be present at the conference sharing their views, ideas and knowledge, alongside Peter.  

 

The conference in Niš will be held from 28th to 30th October, and during these three days, the audience will get to hear about some of the most exciting local and regional stories from technological giants and pioneers and learn about new business dimensions which have emerged in the new digital era. 

 

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SUCCESSFUL PREMIERE OF THE HIGHLY-ANTICIPATED “LAMBORGHINI” MOVIE AT THE ITALIAN-SERBIAN FILM FESTIVAL IN BELGRADE

October 26, 2022 / By / NEWS

The Belgrade premiere of “Lamborghini: The Man Behind the Legend” at the Yugoslav Cinematheque 

 

After its world premiere in Rome, the movie “Lamborghini: The Man Behind the Legend“, directed and written by Oscar-winner Robert Bobby Moresco, was exclusively presented to the Belgrade audience at the official opening of the Italian-Serbian Film Festival at the Yugoslav Cinematheque on Tuesday, 25 October. 

 

Frank Grillo, Mira Sorvino, Gabriel Byrne, Hannah van der Westhuysen, as well as the young talented actor and rising star, Romano Reggiani, play the main roles in this biopic. The movie revolves around the legendary entrepreneur and visionary Ferruccio Lamborghini. It was produced by Lambo Film LLC and Notorious Pictures in association with Prime Video, while Iervolino & Lady Bacardi Entertainment (ILBE), our parent company, serve as the movie’s executive producers. 

 

This motion picture, which will be distributed all over the world, is an ideal example of a successful cooperation between Italy and Serbia, which is also one of the main missions of ILBE and IES in our country. Some of the VFX for the movie was done by artists at Iervolino Studios, under the supervision of Peter Nalli, Head of Animation and VFX at ILBE. 

 

The opening ceremony of the Italian-Serbian Film Festival and the premiere of the movie were also attended by H.E. Luca Gori, the Ambassador of Italy to Serbia, Goran Aleksić, the Ambassador of Serbia to Italy, Gabriella Carlucci, Director of the Festival, Marjan Vujović, Director of the Museum of the Yugoslav Cinematheque, as well as the executive producers of the movie, Andrea Iervolino and Lady Monika Bacardi. 

 

After their opening ceremony speeches, Andrea Iervolino and Lady Monica Bacardi presented the two ambassadors with unique posters signed by the cast of “Lamborghini: The Man Behind the Legend“. As a special surprise of the Festival, the premiere was attended by the Italian actor Romano Reggiani, who plays the role of young Ferruccio Lamborghini.

  

“Italy and Serbia have successfully cooperated in the field of the film industry for years, and I am immensely glad that we have the opportunity to contribute to these important relations between the two countries through Iervolino Studios. Our creative animation studio is currently in full swing and I am very proud of the almost 150 talented people who work together to create original characters and stories, and realize international projects and films for worldwide distribution,” said Andrea Iervolino, CEO and co-founder of ILBE and IES. 

 

The premiere was also attended by Lady Monica Bacardi, world-renowned producer and co-founder of ILBE and Iervolino Studios, who expressed her great pleasure and satisfaction at seeing this highly-anticipated movie being presented at such an exceptional cultural event, which brings together top filmmakers and provides new cooperation opportunities between the Serbian and Italian cinematography. 

 

Among the guests at the premiere were also representatives of Serbian and Italian film institutions and organizations. 

 

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THE ITALIAN-SERBIAN FILM FESTIVAL TO HOST THE “LAMBORGHINI: THE MAN BEHIND THE LEGEND” PREMIERE IN SERBIA

October 25, 2022 / By / NEWS

The 7th edition of the Italian-Serbian Film Festival in Belgrade, organized by Gabriella Carlucci, will open with the Serbian premiere of the movie “Lamborghini: The Man Behind the Legend”, produced by Lambo film LLC and Notorious Pictures in cooperation with Prime Video. Our parent company, Iervolino & Lady Bacardi Entertainment (ILBE), led by Andrea Iervolino and Lady Monika Bacardi, serve as the movie’s executive producers. The two Italian filmmakers and producers will attend the premiere at the Yugoslav Film Archive in Belgrade today at 7 p.m.

 

To mark the opening of the Italian-Serbian Film Festival, a press conference was held at the Italian Embassy where both Andrea Iervolino and Lady Monika Bacardi addressed the audience, as co-founders of ILBE Group and IES. 

  

“We are very happy and proud of the fact that the movie “Lamborghini: The Man Behind the Legend” will open this year’s edition of the Italian-Serbian Film Festival, just a few days after its world premiere in Rome. This film is extremely important to me because it is an ideal example of cooperation between the Italian and Serbian creative industries, which this festival has been promoting from day one. Part of the visual effects (VFX) for the film was done at Iervolino Studios, under the supervision of Peter Nalli, Head of Animation & VFX at ILBE, and I believe that this is only the first in a series of similar collaborations that we will have in the future,” said Andrea Iervolino.   

 

The annual film festival, which promotes contemporary works of Italian and Serbian cinematography and offers an opportunity for meetings and exchanges between experts in the film industry, is organized by the cultural association Excellence International in cooperation with the Embassy of Italy in Belgrade, the Italian Institute for Culture in Belgrade, the Yugoslav Film Archive, the Experimental Film Centre in Rome (Centro sperimentale di cinematografia), and Iervolino Studios, under the patronage of the Ministry of Culture of the Republic of Italy and the Luce Cinecittà Institute. 

 

Lady Monica Bacardi emphasized that the festival is an ideal opportunity to make new contacts, make deals and make plans for future film projects. After all, Iervolino Studios was partly created thanks to contacts among people who firmly believed in Serbia, in its exceptional talents and creative potential.   

 

“First of all, I want to thank our dear friend Gabriella Carlucci, who initiated this very important and influential cultural event, where the audience has the opportunity to premiere great films made in Italy and Serbia, as well as some co-productions of these two countries. This festival is also an ideal opportunity to make new contacts, make deals and make plans for future film projects. After all, Iervolino Studios in Serbia was partly created thanks to similar acquaintances and recommendations of people who firmly believed that Serbia has exceptional creative talents and potential”, said Lady Bacardi.   

  

 LAMBORGHINI: THE MAN BEHIND THE LEGEND  

  

“Lamborghini: The Man Behind the Legend” is a biographical drama directed and written by Oscar-winner Robert ‘Bobby’ Moresco, starring Frank Grillo, Mira Sorvino, Hannah van der Westhuysen and Gabriel Byrne. The movie is based on “Ferruccio Lamborghini. La storia ufficiale“ the biography of the famous entrepreneur, Ferruccio Lamborghini, written by Tonino Lamborghini.  

 

Set in post-war Italy, the movie follows the life of Ferruccio Lamborghini, from the founding of his tractor factory to the production of the legendary Lamborghini luxury sports cars, which ultimately defined his legacy.   


After the world premiere in Rome, thanks to the partnership of Italian-Serbian Film Festival and Rome Film Festival (Alice Nella Citta section), the film will be exclusively screened in Belgrade this evening, while it will be in theaters across Serbia starting December 8, distributed by Blitz Film. 


Press note: Publishing of reviews and critics is strictly forbidden before the official start of distribution in Serbia. 

 

 

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OPENING OF THE ITALIAN-SERBIAN FILM FESTIVAL IN BELGRADE 

October 24, 2022 / By / NEWS

The 2022 edition of the Italian-Serbian Film Festival will be held from October 25 to 28 at the Yugoslav Film Archive in Belgrade. The festival was established with the desire to strengthen the partnership and collaboration between Italy and Serbia, and to further a cultural, artistic and cinematographic exchange between the two European countries.   

 

The Italian-Serbian Film Festival is a truly unique opportunity for its audience to enjoy contemporary works of Italian and Serbian cinematography, as well as a chance for professionals from our sector to be presented with different funding opportunities in both countries, since the largest Italian, Serbian and Balkan distributors and producers are going to participate in the event. 

  

The festival is organized by the Excellence International cultural association with the support of the Italian Ministry of Culture, the Italian Embassy in Belgrade and the Italian Cultural Center in Belgrade. Gabriella Carlucci is the founder and director of the festival.   

  

 “LAMBORGHINI: THE MAN BEHIND THE LEGEND”  

 PREMIERE IN SERBIA  

 

This year’s edition of the Italian-Serbian Film Festival in Belgrade brings us something new and exciting – the festival will officially open with the Serbian premiere of the movie “Lamborghini: The Man Behind the Legend”, produced by Lambo film LLC and Notorious Pictures in cooperation with Prime Video, while our parent company, Iervolino & Lady Bacardi Entertainment (ILBE), serve as the movie’s executive producers. Part of the visual effects (VFX) for the movie was done at Iervolino Studios, under the supervision of Peter Nalli, Head of Animation and VFX at ILBE.  

 

The movie will be in theaters across Serbia starting December 8, distributed by Blitz Film. 

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