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BEST ANIMATION AWARD GOES TO ARCTIC DOGS WHOSE INTELLECTUAL PROPERTY RIGHTS ARE OWNED BY IERVOLINO ENTERTAINMENT

May 17, 2021 / By / NEWS

The animated film Arctic Dogs, whose characters are owned by the production company Iervolino Entertainment, won the famous Pulcinella Award for Best Animation at the traditional Italian Cartoons on the Bay festival, dedicated to film, television and animation. 

This film is listed as one of the most streamed animated movies on Netflix in America this year, while its sequels are equally successful on digital platforms. Namely, the company Iervolino Entertainment, founder of Iervolino Studios in Serbia, bought the intellectual rights for seven characters from the movie Arctic Dogs last December, including the rights to sell, use music and print, as well as commercial rights, with the aim of producing various animated short formats. 

Among them are Puffins, an animated series starring Johnny Depp, in the creation of which employees of the domestic Iervolino Studios also participated. It was in the first place in terms of viewership on the Apple TV platform in the first week of its showing. A similar success was achieved by Arctic Friends, an animated series that follows the polar fox Swift, and which was the most viewed children’s and family title on the same platform in Italy. 

“The continuous success of the Arctic Dogs proves once again that our investment in intellectual property was a good decision and we will continue to go in that direction in the future. Also, I am immensely pleased that the famous Cartoons on the Bay festival recognized our work and that tells me that the quality of our animation is currently among the best on the market,“ said Andrea Iervolino, CEO and founder of Iervolino Entertainment.   

You can watch the trailer for the movie Arctic Dogs on this link.  

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ANIMATED SERIES „PUFFINS“ IS THE MOST WATCHED TITLE ON APPLE TV

May 17, 2021 / By / NEWS

Short animated series „Puffins“, produced by Iervolino Entertainment and in whose creation participated also the employees from the local Iervolino Studios, has reached the first place in viewership, only one week after its release on Apple TV.   

„I’m extremely glad to see that our ideas and creative approach to important social matters, such as race and gender equality, as well as environment protection, have encountered great reception among viewers. I believe that even such complex issues can be made attractive to the youngest audience, as raising awareness about hot topics is exactly our goal, apart from offering good-quality entertainment“, said Andrea Iervolino, the director and owner of the production company Iervolino Entertainment, which started doing business in Serbia this year.     

Animated series „Puffins“ follows adventures of five Arctic birds, helpers of the cunning walrus named Otto, while the main role was entrusted to Johnny Depp, whose voice, looks and certain personality traits helped creating the character of Johnny Puff. The series deals with the topics of equality and ecology in a fun and avant-garde manner, in order to draw the public attention to the current challenges our planet is facing every day. 

This series of 250 five-minute episodes represents a spin-off of the animated film „Arctic Dogs“, which also won the hearts of viewers all over the world and especially in the USA, where it is ranked as the third most watched title on Netflix. „Puffins“ are available on Apple TV and Amazon Prime digital platforms.  

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THE ART OF STORYBOARD – A PLACE WHERE FILM AND COMICS MEET

July 27, 2021 / By / NEWS

At the Great Hall of the Student Cultural Centre, a panel discussion on the topic Storyboard – a graphically visualized “Story” about the future screen adaptation of a certain script, was held within the broader project of the author Marija Ristić, art historian. The Storyboard project is educational and consists of a video presentation of selected works by foreign and domestic authors, represented in films, animated films and commercials, as well as of the first exhibition dedicated exclusively to storyboard in Serbia, presented in the Happy Gallery of SCC, which helps affirm this discipline within contemporary art. 

At the panel, during which the audience had the opportunity to hear direct experiences in working with storyboards or their application in the pre-production phase of a film, the participants were Rastko Ćirić, Professor at the Faculty of Applied Arts, Peter Nalli, Director of Animation and Visual Effects at Iervolino Entertainment, Dragutin Vukelić, Illustrator at Iervolino Studios, as well as illustrators and storyboard artists Borivoje Grbić, Radomir Izgarević i Bojan Debenak, while the moderator was the author of the project itself, Marija Ristić.  

“Storyboard is the most noticeable spot where comics and film come together, but, unlike them, it does not require complete storytelling and does not address the audience directly, but the film crew. It is also extremely important for producers, cameramen and all members of the author’s team. However, this exhibition also raises some new questions as it demystifies the process of making the film. The storyboard, viewed as one of the stages of pre-production and exhibited in this way, shows that it can also exist as a separate art form”, Marija Ristić stated and added that, in addition to cooperation with educational institutions and art academies, and students who are studying there, the support of large production companies is very important for such initiatives.  

This was recognized by the newly established company for the production of short animated films, Iervolino Studios, which operates in Serbia as a branch of the international production Iervolino Entertainment, and whose representatives shared their experience and expertise with those present.   

“I don’t think I’ve been to an exhibition of this type since Disneyland, when I had the opportunity to see exclusively the works of local storyboard artists, which says a lot about its quality. We are pleased to support artists, their projects and initiatives, because with the development of technology, computers are faster, and location is not nearly as important as artists. People who create content on that state-of-the-art equipment are crucial”, Peter Nalli, director of animation and visual effects at Iervolino Entertainment, stated. “During our work with people in Serbia so far and exchange of experiences, we realized that this is a country of really great artistic talents and potentials. Some of them are already working at Iervolino Studios, but our doors are always open for new creators with new ideas, who are not even aware of what they can do. “

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IERVOLINO ENTERTAINMENT IS THE FIRST BY VIEWERSHIP ON STREAMING PLATFORMS

May 19, 2021 / By / NEWS

A little over a month ago, the production company Iervolino Entertainment opened its first studio in Serbia for the production of short animated content in Novi Sad. Today, the short animated series Arctic Friends, with the signature of this company continued the glory of its predecessor Arctic Justice, reaching the first place of the most watched children and family films on Apple TV, as well as the second place in the general classification of films on the same platform in Italy, where the series recently premiered.

The story follows the polar fox Swifty, who finally got her dream job – she will deliver packages around the North Pole, together with her inseparable friends, a polar bear named PB and the red fox Jade. The only obstacle on the way to the title of “Best Arctic Delivery Man” is represented by the cunning walrus Otto von Walrus and his mischievous assistants – Puffins, who make the work of these unusual couriers more difficult every day…

The first 30 employees have already started working in the Novi Sad studio, while the evaluation and employment of new staff is still ongoing, as well as the plans to open the next studio in Belgrade. This project is also specific because all phases of the creative process will take place here, and the finished product will be the intellectual property of the state of Serbia. In the initial phase, all content produced in our country will be based on the world-famous animated film Arctic Justice, which was the third most watched film on Netflix in America. 

The production of this short animated series is signed by Andrea Iervolino and Monica Bacardi, and in cooperation with the companies Paradox Studios and WWPS, which also own digital rights to distribute content.

“I am very proud of this collaboration and the success we have achieved on digital platforms. Our studio is currently focused on the development and production of exceptional short content, adapted to mobile and streaming services. Moreover, I am convinced that in the next ten years, as much as 98% of all content will be short-format and consumed on mobile devices”, Andrea Iervolino, director and founder of the production company Iervolino Entertainment, said. His satisfaction is shared by Luca Matrundola, co-founder and CEO of WWPS, who pointed out that they will work together to ensure that future products experience the same success.

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IERVOLINO STUDIOS STARTED WORKING IN SERBIA

May 20, 2021 / By / NEWS

Today in Novi Sad, the first studio for the production of short animated content in Serbia – Iervolino Studios, was opened. The event was attended by the founder and director of the production company Iervolino Entertainment, Andrea Iervolino and Miloš Biković, our famous actor and partner in this project, as well as the first 30 employees in the Novi Sad studio. 

“This project is a huge opportunity for Serbia and the local young people who are engaged in art. The plan is to employ almost 600 people from the profession over the years, with large investments in the production of animated content, which we will then export all over the world”, Andrea Iervolino said. He added that all phases of the creative process will be realized here – from the initial idea, design, post-production and later distribution, and that the finished product will be the intellectual property of the state of Serbia.  

In June this year, Iervolino Entertainment signed a Memorandum of Understanding with the Ministry of Economy of the Republic of Serbia and the production company Archangel Digital Studios, owned by Miloš Biković, which envisages that an Italian production company invests at least 8.5 million EUR in the project of establishing Iervolino Studios in Serbia.  

“I am very grateful to Andrea for the trust he has given to our country, because it is a clear signal that there is great talent among young people in Serbia who are engaged in creative work. The construction of such a large studio and the launch of the highest quality production opens new possibilities for Serbian cinematography, and I believe that this project will help to send a positive image of Serbia to the world “, Miloš Biković said.   

After Novi Sad, the company Iervolino Studios plans to open branches in Belgrade in mid-September, as well as throughout Serbia in the coming period.

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JOHNNY DEPP DID IT AGAIN – WAITING FOR THE BARBARIANS IS AMONG FIVE MOST WATCHED FILMS IN THE US

May 19, 2021 / By / NEWS

After opening the studio in Serbia for the production of short animated content for the international market distribution, as well as signing the contract with Johnny Depp, the production company Iervolino Entertainment continues the trend of successful achievements and breaking records. 

Another collaboration between this famous Hollywood actor and the Italian production, the joint film Waiting for the Barbarians, reached the fifth place on the list of the most watched films in the US on the Apple TV platform, only three days since its global premiere.  

The film is based on the famous novel of the same name, by the South African Nobel prize winner John Maxwell Coetzee, who also wrote the screenplay, while the Colombian Ciro Guerra was the director. Alongside Johnny Depp, the main roles are played by Mark Rylance and Robert Pattinson. 

“This is a really pleasant surprise for all of us, as Apple TV is one of the world’s most popular video streaming platforms,” ​​said Andrea Iervolino, director and founder of the production company Iervolino Entertainment. He adds that this only confirms the importance of digital platforms in today’s cinematography, after the previous success of their animated film Arctic Dogs, as the third most-watched film on Netflix in the US.  

The plot takes place on the borders of an imaginary oriental empire, and focuses on the eternal question of the relationship between the natives and the conquerors, “advanced civilization” and “barbarians”. The controversial Colonel Joll (Johnny Depp) suddenly arrives in the seemingly peaceful border area of ​​the empire, under the leadership of an elderly Magistrate interpreted by Mark Rylance. By his brutality towards nearby natives, the Colonel provokes in the Magistrate suspicion and the spirit of rebellion against the regime to which he also belongs.   

After its first premiere at last year’s Venice Film Festival, Waiting for the Barbarians is now available to the general public starting from August 7 on digital streaming platforms, while many critics and fans on social media have already declared it to be “Johnny Depp’s comeback film”. 

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JOHNNY DEPP AS JOHNNY PUFF IN THE BATTLE TO SAVE THE ENVIRONMENT

June 9, 2021 / By / NEWS

The Italian production company Iervolino Entertainment, which recently announced the opening of a production studio in Serbia, has signed an official contract with the famous Hollywood actor Johnny Depp. This time, the famous Jack Sparrow will lend his voice to the Puffin bird, in the latest short animated series Puffins, which will be completely produced in our country.

The story follows the adventures of five Arctic birds, assistants of the cunning walrus named Otto, with Johnny Puff among them, symbolically named after the actor who will interpret him. This interesting crew lives on the North Pole planes, where they encounter and fight the consequences of environmental pollution and melting of the eternal ice in the Arctic on a daily basis. Therefore, this animated movie deals with important social topics, in an avant-garde and entertaining way, in order to draw the public attention to the current problems that our planet is facing day by day.

“We are very excited that we have once again reached an agreement with Johnny Depp, with whom we previously collaborated on the set of the movie Waiting for the Barbarians. This is the first time that a Hollywood actor participates in the production of short content, let alone animated, which is an additional confirmation that this format is the future of the film and that we are on the right track”, said Andrea Iervolino, director and founder of the production company Iervolino Entertainment and added that they are proud that a star of this calibre has shown them trust and that his active participation in this revolutionary project will contribute to the development of the character of Johnny Puff, who he will interpret.   

The Puffins series, which will be designed and produced in Serbia, will be a mix of comedy and absurd and will have as many as 250 episodes lasting five minutes each. In accordance with the contract, Johnny Depp has committed to participate in all promotional activities, advertising and interviews required from him in relation to this series, which will probably come out later this year.

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IERVOLINO ENTERTAINMENT HIRES A FAMOUS ITALIAN PRODUCER

May 19, 2021 / By / NEWS

The legendary Antonino Antonucci Ferrara will participate in the production of animated movies in Serbia 

The production company Iervolino Entertainment, which has been in the public spotlight during the recent weeks due to the opening of studios in Serbia and the signing of the Memorandum with the Minister of Economy Goran Knežević, has brought in the celebrated producer and longtime director of the television sector of the largest Italian media house Mediaset, Antonino Antonucci Ferrara. 

After announcing that actor Johnny Depp will officially be part of the first animated movie produced in Serbia, the Iervolino Entertainment company signed a contract with a man who was, for years, the most responsible for a large amount of television content broadcasted in Italy and other countries where Mediaset is present. Antonucci Ferrara will play a key role in the research, development and realization of future film projects within the production company Iervolino Entertainment, including those that will be created in Serbia. In addition, Ferrara has committed to take advantage of its many connections in the world of media to ensure that the content produced will be taken and distributed by the largest national and international television companies.  

“I am indescribably excited that Antonino has joined our team – having one such professional and legend among us will help us  better develop our content. His knowledge, many years of experience and knowledge of the audience and media trends will be valuable in the realization of movies that we will produce in Serbia, since the local and Italian markets have many similarities,” said Andrea Iervolino, director and founder of the production company Iervolino Entertainment.  

Antonucci Ferrara did not hide his enthusiasm, because after decades of working in a media giant such as Mediaset, which was founded by former Italian Prime Minister Silvio Berlusconi, he has the opportunity to participate in an innovative and international project.  

“I would like to thank Andrea Iervolino for the trust he has given me. This will be a demanding, but also a very interesting challenge for me, since I will try myself in certain media formats for the first time. I talked with Andrea for a long time about different possibilities and ideas, and one of the first projects will be an international co-production in collaboration with the famous director Dario Argento”, Antonino Antonucci Ferrara pointed out.  

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BUILDING A STUDIO FOR SHORT ANIMATED MOVIES

May 17, 2021 / By / NEWS

Serbian Minister of Economy Goran Knežević and owner of the production company Iervolino Entertainment, Andrea Iervolino, today signed a Memorandum of Understanding. This memorandum implies investments in the construction of the studio for short, animated, web and streaming content in Serbia, as well as education and employment of highly qualified staff.   

In addition to the production of these movie forms, which will begin this year in Serbia, the transfer of copyrights is also planned, while the development of the project will be divided to phases. 

The signing of the memorandum was also attended by the Serbian actor and one of the owners of the production company Archangel Digital Studios, Miloš Biković, who is also responsible for the arrival of Iervolino Entertainment, the Ministry of Economy announced. 

“Serbia is a strong and stable country and a good place to invest in, which is now entering the more advanced phase in attracting investors, where knowledge and technology are the most important assets”, said Minister Knežević. 

He pointed out that, with the memorandum, it is planned that the production company from Italy will open a studio for making short, animated, web and streaming forms in Serbia, and invest at least 8.5 million euros and employ 580 highly qualified experts. 

“It is planned that the company Iervolino Entertainment will establish a company to which it will transfer more than 11 million euros of copyrights, as well as to produce animated movies, at least ten during the year, worth minimum 150,000 euros, or for animated series at least 150,000 euros per episodes”, Knežević said. 

Iervolino thanked the Government of Serbia, which supported the entire project, and announced that the first employees of their Serbian company would start working on July 1. Productions made in Serbia will be distributed worldwide and in at least 150 countries. 

“Our plan is to produce content worth one billion euros in Serbian cinematography by 2031”, Iervolino said. 

Miloš Biković emphasized that Serbia has talented young scientists, athletes, and said that he would now have the opportunity to show the talents that exist in art, design, script writing, and added that he believes that the results will exceed expectations, it was announced in his statement.

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