Hollywood producer Andrea Iervolino, co-founder of the international production company Iervolino & Lady Bacardi Entertainment S.p.A. (ILBE) and Iervolino Studios (IES) in Serbia, the largest animation studio in the region, was one of the keynote speakers at the first Adria Summit in Savudrija, Istria – an event bringing together more than 400 company representatives and experts in e-business. During the two-day discussion, the summit participants initiated and examined many topics in the field of branding, logistics, marketing, technology, the future of work organization, as well as cooperation in the region.
According to Andrea Iervolino, the daily routines and habits of viewers have drastically changed – especially during the pandemic, which has greatly affected consumer lifestyle around the world. People’s attention is getting shorter. Thus, relevant and quality content, whether in the field of entertainment, art, education or for the needs of promotion and sales, delivered in a short and easily accessible form, is what the audience is attached to. On the other hand, the demand for content is growing, which is confirmed by the expansion of high-quality serial programs on streaming platforms in the “Up to 30 minutes” category, and the domestic creative studio Iervolino Studios has recognized this from the start.
“At Iervolino Studios, we strive to set new standards of innovation and not to compete, but to be an example to other studios. I firmly believe that education, evolution and innovation are unstoppable and that this symbolizes the present and future of the entertainment and film industry, in a constant interaction with the audience and the market. Our studio is focused on maintaining that approach, and we have confirmed that we have achieved far better results in Serbia so far than in any other country in which we operate”, said Andrea Jervolino and added that he is looking forward to new successes that follow, both locally and and at the international level.
The first and most important product created by Iervolino Studios from Serbia is the animated series “Puffins Impossible”, which has been available on the streaming platforms, Amazon Prime, Apple TV and Google Play since this April, and met with highly positive reviews in the first month of broadcasting, with a rating of 9.6 on the IMDB website. So far, three seasons and a total of 54 episodes of the series have been created, and work is underway on developing new seasons, new projects for global distribution, as well as creative projects in the field of IP development, 2D and 3D animation, visual effects, and CGI animation, for users and clients across Serbia.
Peter Nali, Head of Animation and VFX at ILBE, also spoke at the summit, emphasizing the use of artificial intelligence in the creation of content in the future of entertainment. The impressions of viewers would be monitored through their facial expressions, gestures and behavior, and then they would be offered content specifically tailored to them.
“By founding Iervolino Studios, we set a goal to contribute to the development of animation in Serbia and give a unique opportunity to local creatives and artists to work in their country without having to look for “better” opportunities abroad. Until recently, many people exclusively worked remote, and today they find themselves in a studio of Hollywood calibre, side by side with top experts, creating animated series for global distribution, using the latest technology. It’s great to be part of someone’s dreams coming true,” said Andrea Iervolino.
Today, almost two years after its founding, Iervolino Studios has more than 100 people in its employment. Their recently launched Internal Training Center plays an important role in the development and training of current and future employees. It is a platform for professionals who are ready to learn and perfect their knowledge and skills, with the most modern equipment and experiences of the best lecturers from the country and the world at their disposal. Participants are trained for various roles in the field of animation, film and VFX, and as Iervolino Studios has a strong desire to support the development of the professional community and individuals in Serbia, there are also employment opportunities for the best trainees, after they have successfully completed their courses and training.
ANDREA IERVOLINO, IERVOLINO STUDIOS: TWO SUCCESSFUL YEARS OF WORKING IN SERBIA WITH RESULTS EXCEEDING ALL EXPECTATIONS
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